In-mold labeling helps create a new image of food packaging

In today's fierce market competition, for a product to stand out among many similar products, in addition to the product itself having a certain degree of competitiveness, the product packaging must also have a certain degree of appeal. However, the cold and humid circulation environment often causes the "coat" of the label to be damaged, warped or even peeled off, which greatly affects the sales of the product. However, the development of in-mold labeling packaging technology (IML technology) has completely solved this problem. In-mold labeling integrates the label and container into a whole, which will not cause problems even in very harsh environments.

1. Create a safe and reliable coating for food

Providing safe, hygienic and durable packaging support for food has become the main reason why food manufacturers choose in-mold labeling technology. In-mold labeling packaging technology is a good form of labeling. Since in-mold labeling is waterproof, it will not cause problems such as deformation, label warping, or label dropping. It is very convenient to use, thus avoiding secondary contamination of the product. Traditional self-adhesive labeling increases the risk of product contamination because of the additional labeling process. At the same time, in-mold labeling technology can effectively avoid the impact of label damage on sales, making consumers feel more secure when using it. Take ice cream products as an example. Since ice cream needs to be refrigerated in the freezer, it is inevitable that the box will become wet and frosty. Self-adhesive labels may warp or bulge due to moisture. In severe cases, it may even lead to Labels come off. These conditions that damage the appearance and image have affected the choices of consumers to a certain extent, and also affected the normal sales of merchants and manufacturing companies. Therefore, when in-mold labeling technology entered the domestic market, it became the first choice for packaging many ice cream products. Well-known companies such as Nestle, Heluxue, and Baxi have successively adopted this technology.

2. The expressive effect makes the delicious food visible

Modern packaging has long surpassed its original role. It is no longer a simple container, but an important means of communication. Various effects can come into play here. For example, in-mold labeling can really make a product stand out on the shelf thanks to its realistic, high-quality graphics. The red Family Circle biscuit box is the latest in-mold labeling packaging produced by WPG Group in its British factory. The packaging lid and box are decorated using the in-mold labeling process, and are designed with appetizing and bright biscuit images. Giving it a high-quality appearance.

In fact, in-mold labeling has been popular in some European and American countries for many years. At present, more than half of the products in developed countries in the world use in-mold labeling technology. Compared with other packaging forms such as curved screen printing and self-adhesive labels, in-mold labeling printing has more dazzling colors, rich layers, and exquisite graphics and text. There is less transport wear after filling, the image on the shelf is very beautiful, the label appears to be printed directly on the bottle, and the overall effect is more harmonious.

3. Bring more value to food packaging

For enterprises, in-mold labeling packaging not only has high aesthetics, it also gives the packaging more value. The person in charge of packaging at Yili Company said: "Dairy products are rich in nutrients and have very high packaging requirements. The reason why Yili Company chose in-mold labeling packaging technology is because of the excellent physical properties of injection molded containers. In practical applications, The quality of in-mold labeling packaging products is stable, with few quality problems, and the visual effects are beautiful and consistent with product positioning." In addition, the person in charge also emphasized that in addition to the advantages of strong anti-counterfeiting and convenient recycling, in-mold labeling packaging labels The additional oxygen-blocking and light-blocking functions bring incomparable advantages to other processes in dairy packaging.

In-mold labeling packaging brings enterprises not only the high-end texture of the packaging, but more importantly, the economy of the packaging. Compared with self-adhesive labels, labels affixed in the mold do not require backing paper, further reducing the cost of label materials. In addition, the in-mold label material is integrated with the container, which can also reduce the use of plastic in the container itself. At the same time, due to the use of robots for labeling, manual labeling is no longer required, reducing the tedious labeling procedures, and labor costs and time costs are effectively controlled.

In addition, as a high-end and economical packaging, in-mold labeling packaging also has huge advantages in environmental protection: it is easy to recycle and has high reusability. Both labels and plastic containers can be 100% recycled, because in-mold labeling packaging labels and containers are made of the same plastic raw material, so they can be recycled directly after disposal. Moreover, the fact that this labeling technology no longer requires release paper represents an important step towards sustainable packaging.

Through the above introduction, we can see the excellent performance of in-mold labeling technology in food packaging, which also allows us to see the wide applicability of this technology in food products: the excellent effect of integrating labels and containers is shown in Product packaging design provides more possibilities, and we look forward to more perfect performance of in-mold labeling technology in the field of food packaging.

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