Development trends of pet food packaging

  Packaging plays a key role in the strong growth of the pet food industry, especially for high-quality branded products. Sustainable and personalized packaging design can attract the attention of pet owners immediately, which is an important factor in promoting orders. Pet food packaging is a packaging method that stores and packages pet food in various containers to protect the food from various contaminating factors and maintain the nutritional value of the food.

     Based on materials, plastic is one of the most widely used packaging materials in various industries. PVC, HDPE, PET and other plastic forms are widely used in the PET food packaging market. The material offers high barrier properties, cost-effectiveness, heat resistance and a durable packaging option. Imaginative packaging expressions such as disposable packaging clamshells and zipper lids have won over customers in the pet food packaging market.

     According to data, the global pet food packaging market is expected to grow from US$10.2 billion in 2017 to US$12.5 billion in 2025, with an annual growth rate of 4.2%. Furthermore, plastic products are expected to dominate the pet food packaging market from 2017 to 2025. Research and Marketing said: Plastic packaging is durable, lightweight, cost-effective and widely used, making it a large segment of the pet food packaging market. At the same time, some foreign media pointed out that the development trends of pet food packaging in 2017 will mainly focus on the following aspects:

     Sustainability of packaging When it comes to pets, sustainability continues to be a factor influencing consumer behavior, with 75% of consumers saying they would prefer brands with more sustainable packaging. Consumers are increasingly concerned with ensuring that the products they purchase are produced in an ethical and sustainable manner. For pet food packaging, this means increased use of biodegradable and recyclable materials.

     The challenge for manufacturers is that sustainability often conflicts with other packaging trends. Not all environmentally friendly packaging materials offer the quality, durability and food safety characteristics required by pet food manufacturers. A proven sustainable option is recyclable plastic. Compared with traditional paper bags and mixed plastic pet food bags, if not a better solution, providing the same barrier properties can also meet the anti-corrosion requirements of manufacturers and the environmental protection requirements of customers. In addition to improving packaging recyclability, successful brands provide clear recycling instructions and encourage users to participate in recycling programs.

     Packaging functionality and convenience, resealability, product freshness and ease of use are all factors to consider when choosing pet food packaging. It’s now easier than ever for pet owners to drive growth in the pet food industry. To combat this, many successful pet food brands are adopting formats and features commonly used in the fast-food industry, such as vertical pouches, resealable zippers and tear-away cuts.

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